Alongside working on Pink Parcel at It’s a Monthly Thing, I worked on the “baby sister” brand Betty. The aim of Betty was similar to Pink Parcel; it aimed to empower, educate and normalise periods, too. However, the audience was younger. Betty was born to support and champion girls on their way to adulthood to provide the support and knowledge needed to be confident when starting their period.
Working closely with the illustrator, photographer, and lead by the head of design, I created assets across instagram, facebook, and emails.