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branding
One &
Body
Role: Associate Creative Director

There is nothing more exciting to me than joining a team that wants to create change. When I joined a small start-up in 2019, that is precisely what I found. In 2020 One & Body was born, the concept — pleasure as wellness.

Alongside a small but hugely talented team, we created everything: the name, strategy, identity, website, influencer marketing, asset creation, packaging, and more.

Brand strategy

THE NAME

Sexuality affects everyone and everybody. It’s how we got here, it’s human nature, and it deserves to be seen that way.

One & Body, for every One & every Body, for good.

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STARTING THE CONVERSATION

We knew one thing from the beginning; pleasure is personal — it looks, feels, and sounds different to everyone. Our aim? To look at the world and the people within it through a lens of togetherness and exploration; sharing stories of people’s lives and their relationship to themselves, others, wellness, and pleasure.

INCLUSIVE COMMUNITY

There are so many different opinions on sexuality; so, instead of adding to the noise, One & Body is a way to escape it. It is a place of no judgment, and it’s less about us talking at people and more about listening. One & Body was made to celebrate people’s differences, a place where everyone feels comfortable and welcome.

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PLEASURE & WELLNESS RITUALS

Pleasure isn’t just about sex, and sexuality isn’t just about who you’re dating. One & Body rituals aimed to bring mind and body together through pleasure and wellness. Because pleasure is in everything – it’s that feeling when you take the first sip, the warmth when you snuggle into your blanket, and it’s the release when you use the massager you love. It’s how you feel, it’s everywhere, and it’s everyday.

EDUCATION

Sexuality, a subject tossed aside, shamed, and lacking education — remember those high-quality sex ed classes? Me neither. We realised it was time for sexual wellness products to have the education they deserved within a world-class ‘beautifully ordinary’ eCom experience.

Visual identity

ICONS, COLOURS, TYPOGRAPHY & GRAPHICS

The visual identity was crafted with great detail — a campaign device to represent the revelation of clarity, an entire iconography alphabet that is simple but playful, typefaces that create a balance between soft and strong energies, and a neutral colour palette that is calming, universal and inclusive by nature.

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Art direction

THE PRODUCT

Neutral tones were chosen within beautifully structured scenes in natural materials to create a sense of calm and balance in contrast to the products. In turn, they were allowing the products to pop and speak for themselves.

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Website

BEAUTIFULLY ORDINARY

One & Body’s eCommerce experience was built from scratch to meet the needs of the modern-day shopper. Our focus? A thoughtful community with an educational and optimised shopping experience. The result? A beautifully ordinary experience — because why should sexual wellness be different from shopping for your daily moisturiser.

The homepage was centred around community building, a place where people stories could live in a safe space. We subtly integrated rituals that allowed people to discover what sexuality meant to them alongside products that could heighten their experiences.

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ABOUT US

Our about page centred around the brand’s manifesto and the two key pillars of the brand — Rituals and Community. The manifesto truly expressed the multitude of things the brand stood for, it was built in a way that discovery came at every glance.

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PRODUCT PAGE

Education was a core component and promise to our community and the product page is where this truly came to life. The experience was clean and minimal, with key details pulled out at the top, alongside a product education animation. Peaking below the fold, further descriptions using photograph quality 3d renders showed every angle and aspect of the product. We worked closely with product specialists to make sure all the product specifications were detailed on the page, as well as speaking to the community on key questions that were usually unanswered.

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Social

CONVERSATIONS

Our social strategy was simple: Conversation creates change, so let’s get talking. One & Body was created to shine a light on other people’s experiences — because every person’s relationship to intimacy and pleasure is their own.

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PRODUCT EDUCATION

We knew that sexual wellness products could be/look complicated. There is so much out there with very little information. So using 3D animations, we created abstract art to represent product elements. Whilst giving clear information in captions and further slides on the product aspects to give people a full picture of products in the sexual wellness space.

IMPRESSIONS

Impressions for the imagination. By showing the product, without really showing the product, we built intrigue and excitement for product launches across social media platforms.

Perfect for an industry plagued by strict advertising rules.

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Packaging

BRAND EXPERIENCE

To make sure the brand experience was felt at each touchpoint, we created custom packaging for postal deliveries, product bags and influencer reach out.

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