There is nothing more exciting to me than joining a team that wants to create change. When I joined a small start-up in 2019, that is precisely what I found. In 2020 One & Body was born, the concept — pleasure as wellness.
Alongside a small but hugely talented team, we created everything: the name, strategy, identity, website, influencer marketing, asset creation, and more.
Internally we loved and respected Cannabis brands. Why? They too are breaking down stigmas and educating around a taboo subject. The most significant difference we saw? Sexuality affects everyone and everybody. It’s how we got here, it’s human nature, and it deserves to be seen that way.
One & Body, for every One & every Body, for good.
We knew one thing from the beginning; pleasure is personal — it looks, feels, and sounds different to everyone. Our aim? To look at the world and the people within it through a lens of togetherness and exploration; sharing stories of people’s lives and their relationship to themselves, others, wellness, and pleasure.
There are so many different opinions on sexuality; so, instead of adding to the noise, One & Body is a way to escape it. It is a place of no judgment, and it’s less about us talking at people and more about listening. One & Body was made to celebrate people’s differences, a place where everyone feels comfortable and welcome.
Pleasure isn’t just about sex, and sexuality isn’t just about who you’re dating. One & Body rituals aimed to bring mind and body together through pleasure and wellness. Because pleasure is in everything – it’s that feeling when you take the first sip, the warmth when you snuggle into your blanket, and it’s the release when you use the massager you love. It’s how you feel, it’s everywhere, and it’s everyday.
Sexuality, a subject tossed aside, shamed, and lacking education — remember those high-quality sex ed classes? Me neither. We realised it was time for sexual wellness products to have the education they deserved within a world-class ‘beautifully ordinary’ eCom experience.
The visual identity was crafted with great detail — a campaign device to represent the revelation of clarity, an entire iconography alphabet that is simple but playful, typefaces that create a balance between soft and strong energies, and a neutral colour palette that is calming, universal and inclusive by nature.
Neutral tones were chosen within beautifully structured scenes in natural materials to create a sense of calm and balance in contrast to the products. In turn, they were allowing the products to pop and speak for themselves.
One & Body’s eCommerce experience was built from scratch to meet the needs of the modern-day shopper. Our focus? A thoughtful community with an educational and optimised shopping experience.
The result? A beautifully ordinary experience — because why should sexual wellness be different from shopping for your daily moisturiser.
Our social strategy was simple: Conversation creates change, so let’s get talking. We aimed to shine a light on other people’s experiences — because every person’s relationship to intimacy and pleasure is their own.
We knew that sexual wellness products could be/look complicated. There is so much out there with very little information. So using 3D animations, we created abstract art that caught the user’s eye and then, in the caption, detailed the product aspects to help inform the user when exploring their sexuality.
Impressions for the imagination. By showing the product without really showing the product, we built intrigue and excitement for product launches across social media platforms.
Perfect for an industry plagued by strict advertising rules.